It’s tough to know how to buy a complex product you have never purchased before. You have little, to no frame of reference or knowledge about the product to base your buying decision on. This holds true for leaders who are choosing an executive coach.
How often do you consider the role of empathy in a list of qualities of a successful leader? The research is proving a direct link between the two.
It is my frequent experience that most people who are provided or are seeking an Executive Coach, are not well equipped to know how to make a strategic decision about selecting a coach.